When you are building an eCommerce website, there are a lot of things to keep in mind. You want to make sure that your website is user-friendly and easy to navigate, or you will lose customers before they have a chance to buy anything.
In this blog post, we will discuss 10 things that you need to remember when creating your eCommerce website. Find out what successful eCommerce websites typically do to ensure a good performance.
1. Creating an eCommerce website is not just about setting up a shop.
You need to think about the user experience from start to finish. How easy is it for customers to find what they are looking for on your website? Can they easily add items to their cart and checkout? If not, you will lose potential sales.
User experience also includes post-purchase support. Do you have an FAQ page or a customer service number that customers can call if they have questions or problems with their purchase? If not, you risk losing repeat business.
2. Your eCommerce website needs to be responsive.
An increasing number of people are shopping on their mobile devices, so it is important that your website is designed to be responsive. This means that it will resize itself to fit whatever screen size the customer is using, whether it be a desktop, laptop, tablet or smartphone.
If your website is not responsive, you will lose customers who cannot properly view and navigate your site on their mobile device. In addition, Google penalises non-responsive websites in its search results, so you could also lose out on potential customers who are searching for products or services like yours online.
3. Make sure your website is secure.
When customers are making a purchase on your website, they need to know that their personal and financial information is safe. This means that your website needs to have an SSL certificate installed so that all data transmitted between the customer and your site is encrypted.
In addition, you should also consider using a payment gateway that offers fraud protection. This will help to protect you from chargebacks and other problems associated with fraudulent purchases.
By ensuring that your website is secure, you will give customers the peace of mind they need to make a purchase and keep coming back for more in the future.
4. Use high-quality product images.
People want to see what they are buying, so it is important to use high-quality product images on your website. This means that the images should be clear and well-lit and they should show the product from multiple angles.
Moreover, you should also provide close-up shots of any details or features that you want to highlight. By using high-quality product images, you will give customers a better idea of what they are buying and increase the chances of making a sale.
5. Offer free shipping.
One of the best ways to increase sales on your eCommerce website is to offer free shipping. Customers love free shipping and it can be a deciding factor when they are choosing between two similar products.
Offering free shipping also allows you to stand out from your competition. Not all eCommerce websites offer free shipping, so this is a great way to make your site more appealing to potential customers.
To offset the cost of offering free shipping, you can raise your prices slightly or look for other ways to cut costs elsewhere in your business. By offering free shipping, you will increase sales and build customer loyalty.
These are just a few of the things that you need to remember when building an eCommerce website. By following these tips, you will create a site that is user-friendly, secure and designed to increase sales.
Do you have any other tips for building an eCommerce website? Share them in the comments below!