Whether you’re talking about the sports industry or any other business, there’s no denying that the rise of streaming services like Netflix, Spotify and Amazon Prime has had a massive impact. Streaming services have changed how we consume media, which has impacted how our favorite sports teams do business.
The effect of streaming services on TV
While streaming services are becoming more popular, TV is still the preferred way to watch sports. Streaming services are growing in popularity, but their impact on TV viewing habits has yet to be seen. Sports fans should keep an eye on how the industry develops over the next few years and how it could affect them as consumers.
The effect of streaming services on live sports
Live streaming services threaten traditional broadcasters, as they can offer sports at lower costs and attract consumers willing to pay for digital content only. This is particularly relevant for sports rights holders, as they have secured high revenue streams from traditional broadcasters and pay TV operators.
Live streaming services could also be a threat to traditional sports betting. Sports fans will often bet on their favorite team’s performance during an event, but if there is live coverage of every game on one platform, then this could reduce interest in gambling around specific events.
The effect of streaming services on traditional broadcasters
Although the impact of streaming services on traditional broadcasters is significant, it is likely to be smaller than you think. For example, a recent study by Market Realist concluded that “streaming growth will negatively affect media companies’ advertising revenues and could also hurt their subscription fees from cable distributors.
How are international rights affected by streaming?
International rights are affected by streaming in a number of ways. The popularity of streaming, for instance, may be impacting the value of international rights. For example, suppose people are watching sports through their streaming services more than they ever have before. In that case, there would be more demand to stream sportscontent and, therefore, higher revenue from international rights.
Another way that international rights are affected by streaming is availability. If you can stream something anywhere in the world on any device at any time, it is much easier for people who live outside your country’s borders to access your content. This has obvious financial implications for sports organizations worldwide as well as other industries like entertainment (music/movies) and media companies like Netflix or Amazon Prime Video (which offer unlimited access to their catalogs).
There are plenty of streaming options available in your area. You can explore the option online and look for trusted services like DIRECTV STREAM and more. They would probably offer you a customized plan with selective streaming platforms of your choice.
Hopefully, this article has helped you understand the impact streaming services have had on the sports industry and how it will affect international rights. While these new platforms have disrupted many long-held traditions, they do offer fans new ways to watch their favorite teams or athletes.